Analysis
Market Research & Competitor Analysis
Market and competitor research is often where the process begins and helps fort he basis of marketing strategies.
Being pro active rather than reactive is the key in competitor research. It enables you to understand the market dynamics, what your competitors are doing, and what makes them better or worse than you. From these insights, you can ultimately improve the performance of your website and business.
Website Performance Analysis
Want to improve conversion rates and sales? This is where website performance analysis comes in. In practice this is the process of making changes to your site or marketing campaigns based on insights uncovered from Google Analytics.
We offer full analysis, interpretation and reporting of your Google Analytics data to get maximum value from your website analytics. The result is a list of actionable insights and important improvements to your website.
Conversion Optimization
Conversion Optimisation is the process of increasing the percentage of visitors to a website that convert into customers, or that take any desired action on a webpage.
We develop data driven decisions based on your customers to improve this conversion.
Brand Building
Brand Strategy & Development
An effective brand strategy will give you a major edge in increasingly competitive markets.
Our brand strategies work across across multiple digital channels and create real engagement between your brand and your customer.
Google Adwords (PPC)
A successful Google Adwords campaign needs:
Campaign Management
Most importantly, to dominate your market all of your campaigns need to be focussed and managed to achieve specific goals. For this, you need frequent monitoring, analysis and optimisation.
E-Commerce Site Building
Search Engine Optimization (SEO)
If your website doesn’t show up in the search results - it doesn’t exist. If it doesn’t grab the right people - you’re losing business.
This is where search engine optimisation comes in. SEO is a complex process that helps people find, visit and engage with your website.
Content Management
Encouraging a purchase or increasing brand engagement comes from content management. This is the method of organising content so the most relevant information is available to your target customers, in the place they’re most likely to look for it.
Content strategy is not one size fits all. To be effective it must be custom-made. It has to be based entirely on your current activity, what’s working and what’s not, and what your business/sales/marketing objectives are.
User Experience (UX) / Insight
If you want a customer to find something on your website, help them. UX analysis helps improve customer experiences with your products and services. It is done by identifying issues with your current (UX) through research and testing. From this we can identify quick wins and priority areas to develop and form effective strategies for continua growth. You’ll be amazed by the results.
Product Marketing
Social Media Marketing
Our goal is to deliver affordable high impact social media management for a business of any shape or size.
This includes strategy planning and implementation and is based on extensive brand and target audience analysis. With the correct tone for your target demographic on appropriate social networks, socoal media marketing will add great value, increase brand awareness and improve revenue generation.
E-Mail Campaign Management
Email is still the best channel to reach your customers, and treating them as individuals is a proven way to return more profit.
Making email strategies aren’t easy. There are so many factors to keep in mind: spam words, sending time, effective design and messaging the list goes on. We can help guide you through the process to help deliver the best possible email experience for your users.
Affliate Marketing
We provide affiliate network management and tracking. Tailored campaigns, creative displays, adverts and landing page design. As well as affiliate focussed online branding strategies and newsletter promotions.